Introduction
biotronixa Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our services. We are the data controller responsible for your personal data.
Data Controller Information
The data controller for your personal information is biotronixa Ltd, a company registered in England and Wales with registration number 83697142. Our registered office is at 291 Meadow Lane, Manchester, Greater Manchester, M2C 1OO, United Kingdom.
Data We Collect
We may collect and process the following categories of personal data about you:
- Contact Information: When you contact us through our website forms, we collect your name, email address, phone number, and company details.
- Communication Data: Any correspondence you send to us, including messages through our contact forms and email communications.
- Technical Data: Information about your device, browser type, IP address, operating system, and website usage patterns collected through cookies and similar technologies.
- Marketing Data: Your preferences for receiving marketing communications and information about how you engage with our marketing content.
How We Use Your Information
We use your personal data for the following purposes, based on the legal grounds indicated:
- To respond to your enquiries: We process your contact details and messages to respond to your questions and provide customer support (Legal basis: Legitimate interests).
- To provide our services: We use your information to deliver our restaurant productivity reporting services and maintain our business relationship (Legal basis: Contract performance).
- For marketing purposes: With your consent, we may send you information about our services, industry insights, and promotional content (Legal basis: Consent).
- To improve our website: We analyse website usage data to enhance user experience and optimise our services (Legal basis: Legitimate interests).
- For legal compliance: We may process your data to comply with legal obligations and protect our rights (Legal basis: Legal obligation).
Cookies and Tracking Technologies
We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our use of cookies, please see our Cookie Policy.
Data Sharing
We do not sell your personal data. We may share your information with:
- Service Providers: Third-party companies that help us operate our website and deliver our services, such as hosting providers, email services, and analytics platforms.
- Legal Requirements: Authorities or third parties when required by law or to protect our rights and interests.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity.
International Data Transfers
Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses approved by the European Commission.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Contact enquiries: We retain enquiry data for up to 3 years to maintain records of our communications.
- Marketing data: We keep marketing preferences until you withdraw consent or for up to 5 years from your last interaction with us.
- Technical data: Website analytics data is typically retained for up to 26 months.
Your Rights
Under the General Data Protection Regulation (GDPR) and UK data protection laws, you have the following rights regarding your personal data:
- Right of access: You can request a copy of the personal data we hold about you.
- Right to rectification: You can ask us to correct inaccurate or incomplete data.
- Right to erasure: You can request deletion of your personal data in certain circumstances.
- Right to restrict processing: You can ask us to limit how we use your data.
- Right to data portability: You can request your data in a structured, machine-readable format.
- Right to object: You can object to processing based on legitimate interests or for marketing purposes.
- Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time.
Security Measures
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.
Contact Information
If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us:
Complaints
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data in accordance with data protection laws. You can contact the ICO through their website at ico.org.uk or by calling their helpline on 0303 123 1113.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website with a new "last updated" date. We encourage you to review this policy periodically.
This Privacy Policy was last updated on 15 January 2026.